PITCH MASTERS S2E08: Atif Rafiq, Former McDonald’s, Amazon, and MGM exec, author of Decision Sprint

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If you think great pitches are about storytelling alone, you may be missing the deeper truth. Persuasion is built on judgment, preparation and the ability to move people. Not just impress them. In this episode, Danny Fontaine sits down with former McDonald’s, Amazon, Volvo and MGM executive Atif Rafiq to unpack what it really takes to influence high-stakes decisions. From negotiating multimillion-dollar deals in his twenties to securing a billion-dollar transformation investment, Atif shares how deep preparation, listening and conviction separate persuasive leaders from everyone else. This is a conversation about pitching when the stakes are real and the room doesn’t owe you anything. From negotiating multimillion-dollar deals early in his career to securing a billion-dollar transformation at McDonald’s, Atif breaks down the habits that separate persuasive leaders from everyone else: • Why most pitches fail before the meeting even starts • How listening reveals the real decision behin...